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image：A-line wedding dresses

Isn’t a wedding supposed to be about love, happily-ever-after and commitment to someone for the rest of your life?

There has been lots of commentary and dare I say, “outrage” over an opinion piece penned today on news.com.au expressing the claim that high street store wedding dresses cheapen the sanctity of marriage.

Well, I absolutely and unreservedly disagree.

Isn’t a wedding supposed to be about that crazy little thing called love? About spending the day with the person you are about to spend the rest of your life with?

A wedding day shouldn’t be judged by the cut or cost of your cloth but by the commitment you are showing by actually going through the whole shebang.

The price of your wedding dress doesn't have anything to do with the calibre of love or commitment between a pair. Throw a genuinely ‘in love’ couple in some hessian sacks and put them in front of a celebrant and it should be love not the look that will keep them together.

I honestly don’t think the author has meant major harm with her opinion piece. Rachel, a journalist I know, made her wedding dress choice — a $5000 choice — and away she went on to have quite possibly the best and happiest day of her life.

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An ASOS wedding dressSource:Supplied

But what has cut to the quick with some commenters is the slightly misguided theory that wedding gowns that aren’t exxy or designer extravaganzas will cheapen the occasion.

The opinion piece stemmed from the fact Swedish fast fashion retailer H&M will launch its first ever bridal collection with prices for the wedding dresses starting at $269.

The most expensive will be $599. The H&M gowns come not long after another fast fashion mountain, ASOS, launched a bridal collection to the Australian market with their prices starting from $137. I seriously think the concept is total fashion genius!

We all bang on about wanting and needing to look good-for-less and about grabbing fashion bargains online and in retail stores, so why shouldn’t wedding dresses be part of that shopping mantra too?

Sure, we all differ in our opinion about what we want to spend — each to their own — but a fashion chain shouldn’t be ticked off all because they are bringing inexpensive frocks into the wedding equation.